How Social Media Is Reshaping The Start-Up Landscape
2.45 Billion Facebook users.
These statistics realize the power of social platforms. As a matter of fact, nobody knew that these social platforms will become so big in just a decade or so. The world is rapidly changing with the advent of digital transformation. We have seen in the last two decades, how our communication platforms evolve over time. The massive increase in the effective communication channels made this world a global village.
Access to the internet worked as a catalyst in this whole process. Today we have seen multiple digital platforms where people are interacting and sharing ideas.
Initially, these platforms were built to interact with friends and families but with the passage of time as the connectivity enhances, these platforms are now being used for business purposes. Social media platforms have 3 billion active users on a monthly basis therefore you can imagine how fruitful these digital platforms are!
Initially, it all started with Facebook back in 2004, but the actual popularity it gains in 2009 and onwards. After that, we have experienced a large number of different digital platforms with a new and innovative interface and specifications. Some most popular social media channels are:
- YouTube
Every social media has its significance and dynamics. One thing that is most common among all these platforms is connectivity and sharing of information. You can see an immense of information on these platforms presented in different formats like text-based content, infographics which included videos and images or podcasts.
The prodigious influence of social media platforms allows businesses to promote their products and services on these platforms. These platforms are the best source of marketing and branding for new businesses. The reason is this these new businesses/start-ups have a very little budget at the start and at the same time, they also want rigorous marketing and advertising of their products therefore social media platforms are the best source to market it.
Social media marketing is very much cost-effective as compared to traditional marketing activities that are why start-ups prefer SSM. With very less investment, they reach their desired target audience.
The best part of social media marketing is the customized marketing where your advertisement is displayed only to the target audience of your choice with the desired demographics.
Start-ups are the early-stage businesses where they need to research vigorously about their target market, competitors, and content. Many tools help start-ups to get social listening so that they can analyze, what their competitors are doing, what kind of market they are targeting, what kind of content they are using on different platforms so that they should have a clear picture of their in
Designing social media strategy will help startups to find out the main problems which their clients are facing and figuring out how they can provide the best solutions to them with a competitive cost structure. New entrepreneurial ventures also get insights about the content which they should upload for their target audience, either it should be text-based content or infographics which includes pictures and videos
As a startup, you need to see which platform is better for your products and services. You need to analyze the best market place for your product. which platform has the largest number of your desired audience. for example if you are dealing in the food business or fashion then the most appropriate platform on Instagram for you, here you can find the large number of female customers who might be in search of your products and services.
If you are selling informational coursed-based work regarding any topic then the best and suitable platform for you is YouTube.
Social media has facilitated us in doing tech-based activities which include social blogging, video making, content writing, E-books, white papers, short articles, websites, etc. Social media concede us to present our ideas in a more refined form which helps us to solve the problems of our customers.
Tips and Tricks to make the best use of social media platforms.
- Make a social media marketing strategy for your business
- Prepare a content calendar for your business
- Select a best appropriate social platform
- Invigorate quality content which includes both text and infographics.
- Participate in groups and communities related to your business, give comments and share your ideas with others
- Make a user friendly content which is easy to understand for your target users.
These are the main tips and tricks which help you to get the most out of social media marketing. These are the proven tips and tricks which will help you in building your business portfolio.
Kindly tell me in comments which social platform suits to your business.
